
The Reality: The "Surround" Compute Heavy
Mark, given your background at ServiceMaster and AHS, you know better than anyone that the home services industry is stuck in the stone age of "zip code targeting." CoreDADI’s "Digital Dome" and "Surround" technology is the right fix, using actual property data instead of cookies. But we both know the infrastructure cost of that precision. Mapping 100+ data layers to specific rooftops in real-time isn't just a database query; it’s a heavy geospatial workload. As you scale from "HomeSurround" to "EventSurround," the compute intensity spikes. You are effectively building a high-frequency trading platform for physical addresses.
The "Bandwidth Tax"
I see the lean team structure. In that environment, you or your lead architect are likely wearing the "DevOps" hat. The danger is the "Bandwidth Tax." Every hour your team spends tuning Amazon Aurora queries or managing S3 storage tiers for video assets is an hour they aren't building the next generation of "Match-Back" measurement tools. You are paying high-value engineering salaries to do plumbing work.
The Fix: We watch the map, you watch the market
Think of 2bcloud as your "Fractional SRE" team. We handle the heavy lifting of the infrastructure, optimizing the geospatial queries and the real-time bidding connectors, so your platform can handle a massive "EventSurround" spike without performance degrading. We keep the infrastructure invisible and fast; you keep the "Surround" logic precise.
The "Funded" Runway
Since you are bootstrapped/unfunded, cash efficiency is the only metric that matters. As a Premier Partner, I can help you weaponize AWS Startup Funding. We can identify specific credits to subsidize the cost of your storage and compute growth. Basically, we get AWS to pay for the infrastructure scaling so you can reinvest your revenue into sales and product, not cloud bills.
What We Take Off Your Plate:
· Geospatial Scale: We help implement Amazon Aurora Serverless so your database scales up instantly during a campaign launch and drops to zero when quiet, saving you cash.
· Privacy & Security: With cookie deprecation, your first-party data is your gold mine. We run the Foundational Technical Review (FTR) to ensure that data is locked down, making enterprise sales to brands like Terminix much easier.
· Asset Storage: You are storing high-def video for Connected TV (cTV). We automate the lifecycle of those assets to cheaper storage tiers so you aren't paying premium rates for old campaign files.
Next Step
I wrote this because I want to see CoreDADI replace the "Legacy" marketing methods you fought with for years, without getting bogged down in AWS maintenance. Let's grab 15 mins to chat about the roadmap.
